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As my Grandpa would've said: "It don't' get no simpler
than that!"
In all
honesty, the above steps are everything you need to know about...uh...
doing business. Out here in the real world it's real simple: eat or be
eaten!
Or, as I
say it: "Root Hog - Or Die!"
In other words, you have to
'find' a buyer. Provide the buyer with 'what' they already want. Give it
to them 'how' they want it and 'when' they want it. AND, figure out how to
make a profit on the deal. That's it!
The actual money-making
process is simple...
The more you stray from this
basic business formula, the more complicated it will get. And, with
complexity, you'll soon enough have a problem making wise business
decisions. The solution? keep your business model simple.
Believe it or
not, you've just learned "The Big Picture!"
Don't
complicate doing business into something it's not, ok?
Hence, if you've
been
unsuccessful with your online business, I know for a fact, you're guilty
of one or more of the following business sins:
-
You're trying to sell the
wrong 'stuff' to the wrong target market. ('target market' = PEOPLE)
-
You're offering the right
'stuff' to the right target market, but you've not established a
trusting business relationship with them because you haven't given them a
believable "UBA". ("UBA" = Unique Buyers Advantage.)
-
You haven't tested,
tracked and fine-tuned your selling processes until you've got one
working consistently for you.
-
Your target market
doesn't have money to buy what you're selling.
Your
job
is to figure out which of the above problems you're facing. Then get busy testing, tracking and failing your way to a solution. If you don't know how,
you'd be wise to stop taking advice from whom you've been taking advice
from, and get the following
online business training course at:
Online Business
Training
How to
implement my 'No-Frills' online business success strategy:
-
Find a group of people with
common interests who are already buying 'something' online. If you don't
know how to do this step, get the Report that shows you how to find
niches: Find
Hot Niches Fast
-
Build an email list
of members in the group of people you identified in step one. For this
step, use this list building
tutorial at:
List
Building Strategies
-
Build a
business relationship with
the members on your email list. You have to earn the right to sell to them
before you'll make consistent sales. Learn this strategy with my list building bonus
Report
"Compressed Email Relationship Building":
Email Marketing
-
Find out what they're already buying and start making them offers of the
same things. You should automate this process using autoresponders. I
recommend:
Follow-Up Tools
'Time Out' For More Details On Step 4:
Naturally, your 'same things' have to be perceived as slightly different
from the offers from the other suppliers. (Caution: you don't want a product/service so
different you'll have to educate them before they'll buy.)
How do you accomplish this?
-
Make your offers stand out
by adding extra value of some sort (Buy one, get 2nd at half price)...
-
Add bonuses (year's supply of
batteries)...
-
Offer a believable no loss guarantee showing
you're taking all the risk (110% back
in the event the product, or service, was misrepresented to you)...
-
Appeal to your market's
natural greed by adding scarcity to your offer (Only the first 100 people
get the 2nd one for half price)...
-
You could make your 'same
things' offer appear as if you deliver/fulfill orders uniquely,
and make yourself, and or your company stand out from their present suppliers (If
you, Mr. Customer, can't get 'it' to do what we say it will, one of our customer service
people will work with you until you're 100% satisfied)...
-
It's important you test &
track the mechanics of your offers until you get one that makes your prospects and
your customers feel cheated if they miss your deadline. You get tracking software
with this autoresponder service:
Tracking Solution
-
Finally, if you want to build a customer list
you can repeatedly sell to, don't lie to accomplish any of the above
goals...
Once you've earned a
customer, keep helping them to further solve their problems or further
fulfill and enjoy their interests by finding (or developing) and selling
them more related products and services. (Eventually you'll want to develop or buy
your own products to sell).
Recap:
-
Find a target market of
proven buyers willing to pay to solve a problem, or the willingness to
spend money in pursuit of their interests. (collectors, hobbyists,
etc.)
-
Build a trusting
business relationship with them.
-
Sell them versions of what they're
already buying at a profit for you.
-
Make your offers stand
out from those they've been buying from.
-
Make your offers so tasty,
they'll feel cheated if they don't buy...NOW.
-
Once you have a
customer, keep supporting them by supplying them with similar
products, and services to fulfill their interests and further solve their problems.
-
IF your target market is
obsessed with their interests, like pet owners often are, so much the better!
Final Thought:
Doing any kind of business is a lot like life in general.
Much
to our own detriment, most of us tend to over
think and over complicate most things. I'm first to admit I'm guilty of this
naturally occurring trait. I also own up to the following...
We're impatient and we're
lazy.
We want it all but we don't want
to buckle down and do the necessary work to get it.
We're greedy and we're
afraid someone will beat us out.
Oh yeah, not you? How'd you feel the last time some driver cut you off when
you were in a hurry? Didn't feel a whole lot like Mother Teresa, did'ya?
Want to know the real reason why we don't just get started and do IT?
It's easier to believe we
can find a no-work-short-cut 'magic-bullet'. So we keep buying the latest
how-to-make-money-fast program. If these programs are any good at all,
they have this in common: their core is really the same basic marketing
plan dressed up to look like a different Playgirl of the month.
Trust me, the magic bullet
theory is a 'come-on' used by unethical marketers who make their livings
selling "blue-sky" junk to lazy dreamers like us.
Anyone who pays even a minimum of attention to the happenings around them
knows: Cause must go before Results. There's NO way around it.
In other words, I can't
guarantee you success in anything. Your success will always be controlled
by your personal actions... AND IT'S ALWAYS ALL YOUR OWN FAULT!
"Root Hog - Or Die!"
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